An all-electric concept car...
Kia has revealed its new all-electric concept car, ‘Imagine by Kia’, at the 2019 Geneva International Motor Show!
A visual embodiment of Kia’s desire to move forward in the exciting world of electrification, ‘Imagine by Kia’ is the company’s first pure electric four-door passenger car. Unlike the award-winning e-Niro electric crossover, which is based on the existing architecture of the hybrid-powered Niro, ‘Imagine by Kia’ is underpinned by a low-mounted, induction-charged battery pack that powers a compact drivetrain
Coherently drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover, ‘Imagine by Kia’ is intentionally designed to not sit within the industry’s predefined vehicle categories.
Intelligently reinterpreting Kia’s iconic ‘tiger nose’ grille, ‘Imagine by Kia’ features a bold new illuminated ‘tiger mask’ that encircles the main LED headlamp units. Separated by horizontal ‘eyelids’, the dipped and main beam units are housed with a single block of clear acrylic glass, creating the effect of piercing eyes floating free of visible support. This striking ‘tiger mask’ creates a distinctive and recognisable lighting motif that instantly marks this out as a Kia for the 21st Century.
The human approach to the design is encapsulated by the ruches adorning its front air-curtain and flanks. Each impulse ripple has a different length and is positioned at a different angle to the next so that light falling on the car’s flanks constantly creates the impression of movement.
The paintwork is a further example of warmth and approachability. Six hand-applied layers of chrome-effect silver paint are covered in a tanned bronze tint that looks warm and inviting to the touch. Highly sensitive to changing light conditions, the depth and sheen further enhances the concept’s curves and contours.
A single sheet of glass is used for both the windscreen and roof, flowing from the base of the A-pillar and over the cabin to create a vast sky-window, before tapering into a double-bubble over the rear passenger compartment. The rakishness of the car’s high shoulders and narrow glasshouse are further enhanced by an illuminated dynamic streak that draws the eye from the A-pillar into the C-pillar, ending with an integrated lateral turn signal.
The front turn signals, located high up on the sharp-edged bonnet, feature illuminated glowing elements that appear to float in fins of clear acrylic glass. The rear lights are equally compelling. The turn signals are housed within deep-set tunnels to create a three-dimensional effect, with the looped lights extending outwards as they grow in size. Horizontal wrap-around brake light strips create a visual link with the Kia Stinger.
Even the wheels contribute to the visual relationship that the car has with the movement of light. Each of the 22-inch alloy wheels has four flush inserts of transparent acrylic glass, polished at the front and diamond cross-cut at the back, to reflect and refract the light, much like a cut diamond would, as the wheels move.
Twenty one individual ultra high-resolution screens curve their synchronised way across the top of the dashboard in a layout that’s at the same time both casual and co-ordinated.They may form a striking sculptural feature that neatly ties in with the rippling and light-reflecting exterior design motifs, but this screen-wall is also highly functional. It effectively creates a single unified display from the driver’s point of view, without the ever-increasing bulk and rigidity of traditional in-car displays – a fresh and witty approach on how to move away from traditional fixed screens. The cabin’s sense of light-heartedness is underpinned by the striking shockwave design of the four leather and silk-covered seats.