Kia Announces UK Pricing & Specifications For New Optima & Optima SW

The Optima & Optima Sportswagon is now on sale at Hawkins Kia.

Kia has introduced a range of design enhancements and a new engine for the new Kia Optima. Sold as a Saloon or Sportswagon, the car made its debut at the 2018 Geneva International Motor Show and is now on sale at Hawkins Kia.

The new Optima Saloon and Optima Sportswagon benefits from Kia's all-new 'U3' 1.6-litre CRDi diesel engine. As well as refreshed exterior and interior design, the new Optima features Kia's latest active safety and in-car connectivity technologies.

Updated exterior and interior design
Kia's designers have made a series of modifications to the Optima's exterior design. These include a revised front bumper design, as well as new LED tail-lamps and a revised design for the head- and fog lamps. Saloon versions also have a re-profiled rear bumper. The 'tiger-nose' grille features a new bright chrome finish to create a more sophisticated, purposeful appearance. A new paint colour, 'Runway Red', is available, as well as new designs for the Optima's 17- and 18-inch aluminium alloy wheels.

Inside, the cabin features a newly-designed steering wheel and satin-chrome trim on the centre console which extends across the dashboard. Grade '2' models come with black cloth upholstery, level '3' versions have black cloth with faux leather upholstery, with 'GT-Line S' models featuring black leather upholstery with red stitching. 

In addition, 'GT-Line S' models of the Optima Saloon and Optima Sportswagon features new ambient lighting around the dashboard and doors, letting occupants choose between six different colours - or assign different colours to individual driving modes. By default, cabin lighting floods the cabin in a soft green glow in Eco mode, while Sport mode turns lighting to red. Smart mode fills the interior with soft blue ambient lighting.


Design updates to sporty the 'GT-Line S' variant
Kia has also modified the design of the Optima 'GT-Line S', which is now exclusively available in the stylish and practical Sportswagon bodystyle. For added style and on-road prescence, there's new LED fog lamps, a fresh 18-inch aluminium alloy wheel design and subtle gloss black mirror caps, side sills and air intake grille. The 'GT-Line S' model is further distinguished by distinctive new twin exhausts.

The interior features the same improvements to material quality and trim as the standard car, while the seats are now finished in black leather with red stitching.

Safety first: new active safety features available
The Optima Saloon and Optima Sportswagon are available with Kia's latest Advanced Drive Assistance Systems (ADAS), creating an intelligently safe vehicle with active safety technologies to avoid or mitigate the effects of collisions.

The Optima's Driver Attention Warning (DAW) system combats distracted or drowsy driving by monitoring a number of inputs from the vehicle and driver. It sounds a warning chime and displays a graphic in the instrument binnacle if it senses a lapse in concentration from the driver. 

Other safety features available on the Optima Saloon and Optima Sportswagon include: Forward Collision-avoidance Assist (FCA) with pedestrian recognition, Lane Keeping Assist (LKA); High Beam Assist (HBA), and full LED headlamps. Available on selected grade, these technologies make the Optima one of the safest cars in its class.

Technology: connected touchscreen infotainment and around view monitoring
The new Optima is available with Kia's latest 7.0- or 8.0-inch touchscreen infotainment system, with satellite navigation and Kia Connected Services powered by TomTom. The system offers Apple CarPlay and Android Auto to enable full smartphone integration. Android Auto is designed to work with Android phones running 5.0 (Lollipop) or higher; Apple CarPlay, for iPhone 5 or newer. Within the centre of the console is a wireless smartphone charger, allowing users to charge their smartphone on the move.

The infotainment system is linked to the new higher-resolution 360 Around View Monitor camera system and is available on 'GT-Line S' models. The system uses cameras at the front, rear and sides of the vehicle to provide the driver with a 360-degree view of their surroundings, making it easier to complete low-speed parking manoeuvres.

On grade '3' and 'GT-Line S' versions, a 490-watt Harman/kardon eight-speaker Premium Sound system is fitted as standard, with an external amplifier and sub-woofer and Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed. There are USB charging points in the front and rear of every model, while the 'GT-Line S' includes a wireless charger for topping up the battery of compatible smartphones.


New Optima and Optima Sportswagon UK pricing